TOD's Generation And Chiara Ferragni Debut New Campaign

TOD's Generation And Chiara Ferragni Debut New Campaign

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TOD's Generation And Chiara Ferragni Debut New Campaign

TOD's Generation And Chiara Ferragni have teamed up as part of their new collaboration featuring Ferragni, her mother, and sisters.

TOD's Generation And Chiara Ferragni have teamed up as part of their new collaboration featuring Ferragni, her mother, and sisters.

Text: Natalia Finnis-Smart

TOD's Generation and Chiara Ferragni have come together for a collaborative project that intends to honor the sense of family and empathy, two ethical and aesthetic values both cherish. Ferragni alongside her mother Marina and sisters Valentina and Francesca feature in the campaign, captured by Sean Thomas at a villa in Lake Como, all wearing Gommino loafers. Through a story that documents Ferragni's family's private moments, activities, and meetings in everyday life amongst two generations, TOD's Generations conveys its roots in Italy's culture and heritage, with an emphasis on familial values.

"The Gommino is one of the icons of Italian taste," Ferragni expressed in a press statement. "I remember it from my childhood an I like the idea that it is a timeless classic to be handed down from generation to generation." TOD's Generation and Chiara Ferragni have made a donation to Bambini delle Fate, a non-profit organization that supports education for families with autistic children and other disabilities.

Credits: IMAGES COURTESY OF TOD'S

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