Tom Brady Is Launching His Own Eponymous Clothing Label

Called BRADY, the menswear line is aiming for global domination.

The most decorated quarterback in history enters the fashion world with the launch of the National Football League’s apparel line, BRADY. The Tampa Bay Buccaneers player who is a seven-time Super Bowl champion is redirecting his career through fashion. “He loves clothes more than I do. He has great taste, understands and really care about what people want, what can make them feel good,” entrusted Gisele Bündchen, the world-famous supermodel and his wife for twelve years.

Build for on and off the field, BRADY is the next generation apparel brand.

What can we expect from the brand? With an easy-to-remember name, the label BRADY is competing with Jordan brand, his possible future rival. Supported by Jens Grede, co-founder of Skims and Frame Fame, and Dao-Yi Chow, former DKNY designer and cofounder of streetwear label Public School New York, the line consists of garments of activewear, training clothes and casual fashion pieces.

“We’re just focused on creating the finest sports brand in the world. That really is the ambition,” the multitaskers Grede said. The idea is to create a fashion empire which will please the consumers to sport the new logo as part of their daily apparels.

“Run the game, don’t let the game run you.”

AP Photo/Ashley Landis

After three years of development, the collection will be based in Los Angeles and will be launched in December so, stay tuned!


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