You don’t have to be Tom Brady to enjoy his new clothing line. Indeed, even those who don’t have seven Super Bowl rings and a supermodel wife will find something to like about BRADY. 

BRADY is the more expensive, minimalist younger brother of successful health and lifestyle brand TB12, which also sells branded apparel (you could say it’s the Tom Brady of Tom Brady’s brands).  

After three years of design and innovation, BRADY’s first line officially dropped earlier this week, featuring “the world’s finest performance wear,” according to them. Designed to be worn across a variety of different activities, from working out to dining out, the BRADY collection has something for everyone. Pieces range from athletic shorts, puffer vests, and knit beanies to already sold-out hoodies and sweatpants adorned with the BRADY logo.  

In typical Tom Brady fashion, the brand emphasizes health and fitness as a way of life: “Whatever you do, life is a sport.”  

They’ve also already inked endorsement deals with several big-time college athletes, now that the NCAA allows athletes to profit off their own images. Most notably, quarterback Cade McNamara of Michigan (Brady’s alma mater), and Jackson State quarterback Shedeur Sanders, son of legendary NFL defensive back Deion Sanders.  

But Brady didn’t build the brand alone. He partnered with designer Dao-Yi Chow of Public School NYC, and with fashion marketer Jens Grede, whose resume boasts brands like Skims, Good American, and Frame.  

If you want to match with Brady as he leads the Tampa Bay Buccaneers into the NFL playoffs, you can shop BRADY here.