Movie star, trailblazer, and icon are just a few ways you can describe celebrated Hollywood treasure and global philanthropist Angelina Jolie. Now shining more vibrantly than ever before, Jolie is the official face of Tom Ford Beauty’s September Runway Lip Color launch.

The luxury Tom Ford–approved lip essential is a decadent must-have in every beauty arsenal with Jolie’s signature shade being 16 Scarlet Rouge. The fall color drop will include 10 existing Runway Lip colorways alongside 8 brand new hues, marking a huge addition to the beloved cosmetic line.

The campaign, shot by Mert and Marcus, captures feminine beauty and its power perfectly as Jolie portrays an actress exploring a character that adores the camera’s attention just as much as the camera loves her.

Debuting in early September, stay tuned for the official Tom Ford Beauty Runway Lip Color campaign film.