Tommy Hilfiger’s latest capsule can briefly be defined as classic American style meets storied NBA spirit, but the quintessentially Yankee-chic brand’s relationship to the iconic sport has a lengthier history than you’d expect.

Inspired by Tommy Hilfiger’s (the man, not the brand) childhood love of sporting uniforms, Tommy Hilfiger (the brand, not the man) now reimagines classic team merch with a distinctly Tommy twist. From the brand’s incorporation of basketball codes that dominated the early ‘90s, to the growing proliferation of players, and fans alike, the American made label celebrates its enduring connection with a sporting culture that has become synonymous with greatness. 

In collaboration with legendary sports apparel brand ‘47, the collection of caps spotlights the Boston Celtics, Chicago Bulls, Los Angeles Lakers, Miami Heat, and New York Knicks, merging the court’s emblematic sporting culture with Tommy’s Hilfiger’s American-prep aesthetic.

A palette of bold red, white, and blue is translated through archival color-blocking and varsity-inspired details, and each of the five caps, crafted in ‘47’s signature 6-panel Clean Up silhouette, boasts a soft cotton twill for a polished finish. Leather team logos remain the cap’s focal point, while Ithaca stripe shirting lends a lived-in edge.  

The collaboration’s campaign, starring a mixed-match roster of New Yorkers street-cast from Greenwich Village’s famed West 4th Courts (aka “The Cage”), taps into the heart of basketball culture. Neighborhood players of all ages are featured in the visuals, and even a six-year old fan made an adorably delightful appearance.  

Each shot highlights the individuality embedded within the game, one that makes it so much more than a sport. Amidst the diversity, and the passion that drives a community, lies a pursuit of greatness. And that right there, translates both on and off the court.

The capsule will be available in select TOMMY HILFIGER retailers, on tommy.com, 47brand.com, nbastore.com and wholesalers around the world.