English actor Damson Idris is now joining the Tommy Hilfiger family, made official at the Las Vegas Grand Prix during the November 16th weekend. Idris, the new brand ambassador for menswear, delivers driven energy, effortless style, and limitless ambition to Hilfiger’s Classic American Cool aesthetic.
“Formula 1™️ and a partnership with a rising star of Hollywood – we’ve been living in the fast lane this weekend,” notes Tommy Hilfiger in a statement. “I’ve always been inspired by pop culture and driven by the boundless opportunities of merging fashion and entertainment. Damson Idris is an icon of today and tomorrow, and we are thrilled to hit the accelerator on this partnership.”
Corresponding with the new partnership, Damson Idris sported pieces from Tommy Hilfiger’s Fall/Winter and Pre-Spring collections for a weekend lookbook blending casual and tailored motifs, with pieces including a bomber jacket with a shearling collar, pleated trousers, leather chelsea boots, and a shell parka.
“Tommy Hilfiger is a true gentleman and icon of American fashion”, says Damson Idris. “Our passion for motorsport is mirrored in our attitude to style. I believe by working together in the space between fashion and entertainment we can set a new standard in contemporary partnerships, creating iconic moments on the track and beyond.”
Fueled by their shared passion for Formula 1™️, Tommy Hilfiger is set to sponsor Damson Idris’ forthcoming film, APXGP. From producer Jerry Bruckheimer and director Joseph Kosinsky, the highly anticipated racing feature stars Brad Pitt as a former driver returning to Formula 1™️, with Idris playing his teammate on the fictional APXGP team.
The prominently featured car in the motion picture will showcase the iconic Tommy Hilfiger flag logo on the halo, front, and side, as well as driver kits and uniforms.