Tommy Hilfiger has officially introduced K-Pop icon Jisoo as the face of its Fall 2024 campaign, welcoming Jisoo into the Tommy Family, marking a significant milestone in its ongoing commitment to global cultural collaboration. Known for her style, musical talent, and presence in the entertainment world, Jisoo’s partnership with Tommy Hilfiger brings a fresh dynamic element to the brand, embodying the effortless chic aesthetic, while blending modern prep classics with her own distinctive flair.

Using New York City as a backdrop for the campaign shows Jisso sporting a head-to-toe Tommy outfit on a double-decker open-top bus passing classic New York City landmarks. This dynamic imagery mirrors the energy and vibrancy of both the city and Tommy Hilfiger’s designs. Jisoo, who is known for her serene charm and feminine style, wearing pieces from the Fall 2024 collection, including a camel wool coat, a Breton-striped cardigan, and a denim skirt, showcases the collection’s modern updates on classic prep staples that show her effortless elegance.

Originally famous for being a member of BLACKPINK one of the most well-known girl bands of the the current century, Jisoo built a career adjacent to the K-Pop supergroup as a singer and actor. “I am so thrilled that by walking my own path I have arrived in New York with an icon of the city; Mr. Tommy Hilfiger himself,” said Jisoo 

Jisoo’s partnership with Tommy Hilfiger represents the perfect blend of global star power and classic American style. As the face of the Fall 2024 campaign, Jisoo brings her unique blend of elegance, confidence, and cultural influence to the brand, highlighting the versatility and modernity of Tommy Hilfiger’s designs. With New York City as the vibrant backdrop, the campaign captures the energy of both the city and the brand’s classic yet contemporary ethos. As Tommy Hilfiger continues to expand its reach across cultures and generations, this collaboration with Jisoo further solidifies the brand’s position as a global leader in fashion, while embracing the diverse voices shaping the world today.

The Fall 2024 collection will be available on tommy.com, in TOMMY HILFIGER stores worldwide, and through select wholesale partners.