Tommy Hilfiger Enlists Zendaya For 2019 Capsule Collection

Tommy Hilfiger Enlists Zendaya For 2019 Capsule Collection

The designer and superstar will team up for a collection set to drop spring 2019.

The designer and superstar will team up for a collection set to drop spring 2019.

Text: AJ Longabaugh

Continuing his vision of collaborating with the individuals in the spotlight that embody the Tommy Hilfiger spirit, boldly pushing and breaking down boundaries in the industry and the world they live in, Hilfiger has enlisted his newest muse to create a capsule collection in 2019: Zendaya.

In an interview with WWD, head designer and the leader of the $7.4 billion company Hilfiger says, “I love to collaborate with people who are passionate about making their dreams a reality and who inspire the next generation to do the same. Zendaya has become a global icon, using fashion to make bold statements while always staying true to herself. Our capsule collection will fuse her eclectic style with the Americana spirit of our brand.”

Shaped in the same way that Tommy Hilfiger partnered with supermodel Gigi Hadid and Formula 1 racer Lewis Hamilton, Zendaya will have creative control over an entire collection set to launch in the spring of 2019. "Fashion is more than just wearing cool clothes,” says the newest collaborator. “It’s a way to celebrate self-expression and individuality, which is extremely empowering. This is why I am proud to partner with Tommy Hilfiger.”

Tommy Hilfiger's approach in selecting and enabling unique collaborations has given him, in some sense, the power among other American brands. He's allowing modern movers and shakers to inspire and introduce the brand to younger generations and audiences who may have not found intrust in the brand up until now. Hilfiger says, "We were thinking about who’s next and she [Zendaya] just checked all the boxes. She’s a movie star, a musician, a great personality. She really is an advocate of women. She is youthful, she has great, casual style and when you see her on the red carpet, she is magnificent.”

Credits: COVER IMAGE PHOTOGRAPHED BY INEZ & VINOODH FOR V100

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