Tommy Hilfiger Introduces Tommy Factory: A Warhol-Inspired Creative Ecosystem

Tommy Hilfiger Introduces Tommy Factory: A Warhol-Inspired Creative Ecosystem

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Tommy Hilfiger Introduces Tommy Factory: A Warhol-Inspired Creative Ecosystem

A deconstructed artistic space that translates creativity and self-expression through cross-generational future makers.

A deconstructed artistic space that translates creativity and self-expression through cross-generational future makers.

Text: Maddie Street

With a nod to Andy Warhol's famed New York Studio, Tommy Factory reinvents a present-day creative epicenter where cross-generational future makers are shot through the red, white and blue lens of photographer Craig McDean. Captured in the Bronx and styled by Katie Grand, the Fall 2022 campaign invites a clash of cultures, past and future, classic and modern, to meddle in the unique energy of Tommy Factory. Fronting supermodel Kate Moss, her daughter and model, Lila Moss, and legendary drummer Travis Barker, artists fuse together to interweave the classic and the new.

Photographed by Craig McDean

Once the core of New York's creative scene, Warhol's Factory collided people and subcultures with lo-fi, hi-tech, style, and creativity. The infamous 60's inspired cultural revolution has continued to imprint on pop culture throughout the 70s and 80s during a time when founder Tommy Hilfiger visited the Factory and met with Warhol himself. The platform further builds on the city's pop culture history and iconic Warhol Factory as a deconstructed artistic space that celebrates creativity and self-expression.

"Tommy Factory isn't a physical space, it's a state of mind," said Tommy Hilfiger. "Andy's fascination with pop culture always captured the heart and spirit of the American society. His ability to connect with what was most relevant has never ceased to inspire me in everything I do. New York City is where Andy brought fashion, art, music and entertainment together when I was first starting out in the industry. The Factory was the place to be. And today, it is still his approach that drives me to engage with the cutting-edge communities building new creative experiences."

Credit to Tommy Hilfiger

With the Hilfiger house strutting the runway of New York Fashion Week for the first time in three years on September 11th, the pioneer designer's "See Now, Buy Now" Fall 2022 will further champion his latest Tommy Factory venture. The experiential event will amplify the power of the individual through installations inspired by Warhol's 15-minutes of fame spirit, reimagined for today, uniting guests and models alike within the physical-digital space.

Credits: Images Courtesy of Tommy Hilfiger

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