Tommy Hilfiger has launched their 2023 “Summer Essentials” lifestyle campaign, featuring American actress and brand ambassador Madelyn Cline, alongside rising actor Mason Gooding. Photographer Jack McCain helped capture the essence of the classic Americana style in the campaign, highlighting a curated collection of summer staples that form the foundation of this timeless seasonal wardrobe. Madelyn and Mason sport summer essentials like cotton button-downs, polos, t-shirts, and chinos, as the campaign blends classic prep silhouettes with reimagined archival pieces for a modern twist.
“Fusing fashion and pop culture has always been an important part of our heritage,” says Tommy Hilfiger. “We are excited to welcome Madelyn to our collective of partners championing creativity and self-expression. She brings a contemporary energy to our classic Americana style and our range of summer essentials.”
Madelyn recently joined Tommy Hilfiger for the 2023 Miami Grand Prix to celebrate the launch of the Tommy x Mercedes-AMG F1 x Awake NY Collection. Additionally, she attended an exclusive New York Fashion Week dinner in February to honor the Tommy Hilfiger Spring 2023 collection. Her ambassadorship with the brand was officially announced in May.
“I am absolutely thrilled and honored to partner with such a legendary brand like Tommy Hilfiger,” said Madelyn. “I grew up wearing Tommy, so having the opportunity to join forces with the brand is a dream come true. I can’t wait to bring my own creativity and passion to the table.”
With the campaign already live across Tommy Hilfiger’s social channels, the summer essentials styles are now available to shop at tommy.com.