It wouldn’t be a Tommy Hilfiger campaign without American colors and stars—celebrities, that is.

The multi-generational cast in Tommy Hilfiger’s Fall 2023 campaign features the families and friends of Quincy Jones, SZA, Paloma Elsesser, Amber Valletta, and Devon and Steve Aoki who wear timeless prep styles and a ‘Classic American Cool’ look.

Returning back to the roots of the brand’s inspiration, the collection reinterprets the modern American family and the iconic red, white, and blue DNA of Tommy Hilfiger’s heritage. The families are lensed to portray their personalities in an authentic American environment.

Quincy Jones, legendary producer, and 28-time Grammy Award winner, is joined by 21 of his family members who all share their own rich history with Tommy Hilfiger. Kidada Jones, Quincy Jones’s daughter, worked closely with Hilfiger on launching Tommy Jeans in the ’90s. The iconic family showcases the elevated prep of the TH Collection in a classic American home. Aiming to represent the American dream and the future of music, SZA, Grammy, and multiple Billboard Music Award winner, poses with family and friends in classic American denim.

Paloma Elsesser, one of fashion’s newest favorite models, stands alongside her family and friends, embracing the outdoors with a return to Americana style. The family enjoys a cabin weekend, featuring twists on traditional outerwear like puffer jackets and padded tartan overshirts.

The iconic Amber Valletta, a longstanding fashion model, and actress, and her family capture moments of togetherness outside on a lawn while wearing lightweight layers to encapsulate the American cool that Hilfiger is known for, including Oxford shirts, chinos, navy blazers, creating a bold and elevated preppy look.

Devon Aoki, a modeling industry icon and actress, and Steve Aoki, a Grammy-nominated DJ, and producer, come together with their family along the Malibu coast. They showcase the Tommy x Pendleton collaboration from Fall 2018, as well as, a contemporary take on classic puffer jackets.  

“This campaign is an all-out celebration of our brand values of belonging and inclusivity with a focus on family,” said Tommy Hilfiger. “We’ve brought together a cast of uniquely talented friends and family whose deep bonds and unwavering support of one another reminds me of the powerful relationships I have with my loved ones.”