Tomo Koizumi x Pucci Capsule Collection To Unveil At Milan Fashion Week

Tomo Koizumi x Pucci Capsule Collection To Unveil At Milan Fashion Week

Tomo Koizumi x Pucci Capsule Collection To Unveil At Milan Fashion Week

Koizumi’s frothy maximalism will be unveiled Sept. 26.

Koizumi’s frothy maximalism will be unveiled Sept. 26.

Text: Rachel Fried

Following hard on the heels of Emilio Pucci’s success integrating Christelle Kocher’s relaxed silhouettes and elevated streetwear, of her Parisian KOCHÉ, into his very Tuscan fold, the Italian house has gilded eyes set on its latest capsule collaborator for S/S 21: joint winner of LVMH’s 2020 Prize for Young Designers, Tomo Koizumi.

Heralded as the “Prince of Prints,” Pucci is breaking the cadence of the usual fashion system to keep pace with a heightened, fast and mean digital world. Serial collaborators have become a means to an end for rotating carousels of content, and a conference of voices that reintroduce creative direction while maintaining house codes. Alongside Moncler and Tod’s, Pucci has new territory afoot.

“Tomo is a kind of magician, crossing his beautiful technique with a fanciful and dreamy vision of womanhood,” the Maison said of their impending partnership. “In a dialogue with the Pucci creative team, he will be adding his spectacular and fun touch to this SS21 Pucci sophisticated and highly feminine collection.”

While Pucci continues to trade on a fixed heritage of Italian joie de vivre, colorful reserve and whimsical ardor, Koizumi will take the reign on maximalism, adapting the signature campy tulles, and outsized tiers of powdery hues that walked his 2019 NYFW catwalk on Bella Hadid, Gwendoline Christie, and Rowan Blanchard – seeming anything but garish.

For Pucci, the collaboration is a symbiosis between the damasked “clean and dynamic designs” familiar to his coterie of shoppers, and “Koizumi’s spectacular shapes” of dream fodder fêted by his cult following. “Both sides are united by their shared passion for color, a strong vision of woman and a graphic and bold approach to silhouettes,” said Pucci. “The result is a capsule collection that honors the union of creative universes and brings to life sculptural handmade pieces.”

In a bid to tap the sartorial dimensions perhaps only otherwise reserved for the mise-en-scène of the runway, the capsule’s reveal, as a short film, is slated for Sept. 26 amidst the goings of Milan Fashion Week’s Spring/Summer 2021 iteration. The collection will later become available, March 2021, at Emilio Pucci boutiques worldwide and select retailers.

UP NEXT

1017 ALYX 9SM Unveils Spring/Summer 2021 Collection
Through tailored suits, accessories, and shoes, Matthew Williams’s new collection unites technical innovation with human emotion.