Totokaelo Brings Fashion and Architecture Together For A New Shopping Experience

Totokaelo Brings Fashion and Architecture Together For A New Shopping Experience

...And it is a beautiful marriage

...And it is a beautiful marriage

Text: Cassidy Morrison

Totokaelo, Seattle-based retailer and soon-to-be cult classic among the coolest set, is moving into an exciting new space at 190 Bowery in New York City. The building, a landmark once home to famed photographer Jay Maisel and workspace for Roy Lichtenstein, now houses specially curated collections from Vetements, Jacquemus, Calvin Klein and Viden. Acne Studios created and curated their own display specially for the new space.

A recent press release said, “All concepting and design of Totokaelo 190 Bowery took place within the building. While we sought to conjure a uniquely Totokaelo vision upon entry, we also wanted consumers to be able to acknowledge the space’s fascinating history. And so, we felt inspired to build upon it as we considered what each pocket, room and level could be turned into – starting with the ground floor.”

Totokaelo successfully created a brick-and-mortar retail experience whilst maintaining the building’s rich history. Two vaults on the ground floor, previously used when the building was a bank, have been transformed into fitting rooms. A wooden antechamber in the basement, which was used as a room in which women would don their jewels and get dressed before heading to the theatre, is now a display room for the store’s jewelry lines. The space features an art display by local artist Sydney Shen.

The retailer remains masterful at juxtaposing avant-guard staples like Lanvin with burgeoning labels like Nomia. The cool set to which Totokaelo caters will not only browse their favorite brands, but receive a history lesson as well.

Credits: All photos courtesy of Totokaelo

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