• Text by Kevin Ponce

On the eve of the opening night of his Don Juan U.S. tour in Sacramento, California, music titan and previous VMAN digital cover star Maluma kicked off his highly anticipated tour—in style, of course!

Dressed in custom concert looks by BOSS, Maluma dons the brand exclusively for the US leg of his tour. Having been recently revealed as one of the main talent of brand’s Fall/Winter 2023 global campaign, Maluma’s one-of-one tour wardrobe is a natural, continuous exploration of his relationship with the brand after making his debut appearance in the fashion house’s Spring/Summer 2023 campaign. With his first custom creation consisting of a purple twill cotton suit, that tooks inspiration from an archive 1992 BOSS collection, paired with a matching trench with an open back construction, the opening look helps reveal a more “bad boy” persona with the second and third looks consisting of a white motorcycle jacket and trousers made from lightweight plonge leather, crafted through a three-dimensional padding technique, with nods to the singer’s pet dobermans as the names “Buda” and “Karma” embellish the forearms and a canine head get emblazoned on the back. Collaborating closely with the brand, the chart topping musician has crafted up a tour wardrobe that matches his on-stage ‘Don Juan’ persona, sourcing inspiration from the many dashing men from real life to fiction that creatively inspire the singer, including James Bond, Hugh Hefner, and even Batman.

Having released his latest album, Don Juan, through Sony Music Latin on August 25th, Maluma has been performing some of the record’s 25 featured songs featuring the likes of Mr. Castro, Don Omar and Jowell & Randy.—which includes six bonus tracks and Maluma’s previously released singles “La Fórmula” with Marc Anthony, “La Reina,” “Diablo, Que Chimba” alongside Anuel AA, and “Coco Loco.”

Maluma in front of his tour bus—wrapped with BOSS global campaign, of course!
Fun fact: Maluma playing ping pong with his crew is one of his pre show rituals!
The Sacramento Kings coach gives Maluma a personalized jersey—and he’s the first artist to receive the new jersey!
Getting show-ready with his custom concert looks by BOSS!
It’s time! Walking to the stage for his first show of his DON JUAN U.S tour
The stage design for the shows? A giant ‘M’ for Maluma, as the stage transforms throughout the night with the B stage having a blow up dog, modeled after his own dog, Buda. The show is elevated, sexy, pure magic—pure Maluma!

All Photography by David Bernal

Maluma is set to perform at the Forum stadium this saturday, September 9th as part of his Don Juan tour.

See below for the official U.S. tour dates of the “Don Juan World Tour”

Saturday, September 9th: Los Angeles, CA – The Kia Forum

Sunday, September 10th: Phoenix, AZ – Footprint Center

Wednesday, September 13th: Las Vegas, NV – Grand Garden Arena

Friday, September 15th: Ontario, CA – Toyota Arena

Saturday, September 16th: San Diego, CA – Pechanga Arena

Thursday, September 21st: San Antonio, TX – AT&T Center

Friday, September 22nd Hidalgo, TX – Payne Arena

Sunday, September 24th: El Paso, TX – UTEP (Don Haskins)

Friday, September 29th: Austin, TX – H-E-B Center

Saturday, September 30th Dallas, TX – American Airlines Center

Sunday, October 1st Houston, TX – Smart Financial Centre

Thursday, October 5th: Belmont Park, NY – UBS Arena

Friday, October 6th: New York, NY – Madison Square Garden

Saturday, October 7th: Uncasville, CT – Mohegan Sun Arena

Sunday, October 8th: Newark, NJ – Prudential Center

Thursday, October 12th: Chicago, IL – Allstate Arena

Saturday, October 14th: Reading, PA – Santander Arena

Sunday, October 15th: Boston, MA – Agganis Arena

Thursday, October 19th: Washington, DC – Capital One Arena

Saturday, October 21st: Charlotte, NC – Spectrum Center

Sunday, October 22nd: Atlanta, GA – StateFarm Arena

Thursday, October 26th New Orleans, LA – Smoothie King Center 

Saturday, October 28th Tampa, FL – Amalie Arena

Sunday, October 29th Fort Myers, FL – Hertz Arena

Friday, November 3rd Orlando, FL – Amway Center

Saturday, November 4th Miami, FL – Kaseya Center

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