Trend Report: Bobs are Back

Trend Report: Bobs are Back

The humble do gets a sleek and shiny moment in the fashion spotlight.

The humble do gets a sleek and shiny moment in the fashion spotlight.

Text: Thomas Chou

With summer being the perennial moment for beachy waves, loose curls, and longer, flowy ‘dos, it’s high time that the season gets an edgier twist. Summer 2018 is officially the summer of the bob — and with some of fashion’s biggest stars like Dua Lipa, Rihanna, and Kim Kardashian rocking the look, it’s official.

The bob of the moment seems to be one that’s blunt, giving even the most plain, everyday looks a touch of high fashion glamor. Razor-sharp cuts are emphasized by an attention to high-shine and gloss, with matte styling products being thrown out of the window. While your at it, say goodbye to texture and shag too, because this trend is all about sleek, polished, and smooth. Bobs have always been a statement, from the hairstyle’s inception in the 1920s to even today, but if you’ve been considering the chop, now’s a better time than ever to give it a go. While for many, bobs have a bad reputation for appearing intimidating or harsh, there are a multitude of ways to soften the look to suit your face shape, your hair type, and your tastes. As with all trends, it’s adaptable, but if you know deep down you can’t commit to a bob, check out your local wig store instead (we’re thinking alter-ego-ed, wild nights on the town with this one).

Check out some of our favorite bob moments from this summer, and get some style inspiration for the next time you head over to the salon.

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