Championing originality through fashion, music, and movement, Gap’s debut Fall 2024 campaign is all about spotlighting dancers and artists enlisting the brand’s classic styles as a canvas for creativity.

The ‘Get loose’ campaign stars global pop phenom and former V + VMAN cover star Troye Sivan and the CDK Company, with dynamic direction and choreography by Sergio Reis.

“This fall, we are celebrating Gap’s 55-year heritage in denim with a collection of loose styles that allow for self-expression,” says Gap’s CEO Mark Breitbard. “Our new campaign featuring Troye Sivan perfectly captures the spirit of this moment with an attitude that showcases the movement of our denim and delivers fashion as entertainment.” 

This fall collection encourages endless opportunities for wearers to lean into the power of self-expression, something Sivan himself has fiercely championed throughout his entire music career.

“Being part of the Gap campaign and wearing their denim feels like a perfect fit. Dance has become a staple in my life, giving me confidence and a sense of timeless cool,” details Sivan. “I’m honored to be part of something that embodies such effortless style and self-expression.”

Gap’s fall denim collection is available to shop in stores and online now.

Watch the ‘Get Loose’ campaign below.