Troye Sivan is in Full "Bloom"

Troye Sivan is in Full "Bloom"

Troye Sivan is in Full "Bloom"

The pop star writhes even harder in blossoming, lush video.

The pop star writhes even harder in blossoming, lush video.

Text: AJ Longabaugh

Today, pop's reigning prince Troye Sivan released the official video for the title track from his forthcoming sophomore album Bloom. In living color, the visual vibrantly uses florals, lush makeup, and blossoming fashion galore–including Philip Treacy's Valentino couture headpieces–crafting a visionary portrait of the star, just in time for Pride Month at that.

Directed by Bardia Zeinali and styled by Kyle Luu, "Bloom" stands tall next to Sivan's previous visual for his intoxicating track "My, My, My!", further elevating the thematic and romantic imagery, with the bright young thing writhing even harder than before.

Feeling himself and fully embracing every garment and look he's turning out, Sivan is in full bloom and we can't get enough of it. Watch the triumphant video below!

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