Grindr, the leading gay dating app, has launched a daring new social campaign featuring none other than its 2024 “Babygirl of the Year” — pop music’s favorite twink, Troye Sivan. Titled “TAP or BLOCK,” the campaign sparks a much-needed conversation about queer sex, dating, and hookup culture.

Filmed backstage before the final show of Sivan’s Something to Give Each Other tour, the campaign is inspired by the raw, unfiltered intimacy of Madonna’s Truth or Dare documentary. Sivan and his internet-famous backup dancers open up about their experiences in modern gay dating, responding to different aspects of queer dating culture that are either a major turn-on (“tap”) or a severe ick (“block”).

Topics like hotel sex and skipping post-gym showers received a resounding “tap,” while open relationships—a hot-button issue in modern dating—sparked mixed reactions. On the topic of foreplay, one dancer gave an eager “tap” and offered some sage advice: “You need to preheat the oven before you put the meat in.”

With creative direction from Grindr and the innovative vision of Juxtapose Studio, the campaign underscores the app’s ongoing commitment to amplifying queer voices and dismantling stereotypes. With its playful and refreshingly candid exploration of queer dating’s highs and lows, “TAP or BLOCK” cements both Grindr and Sivan as cultural tastemakers within the LGBTQ+ community.