The Truth About Dyson's $400 Hairdryer

The Truth About Dyson's $400 Hairdryer

Dyson’s Supersonic dryer promises faster and sleeker blowouts with less damage. But does it live up to the hefty price tag?

Dyson’s Supersonic dryer promises faster and sleeker blowouts with less damage. But does it live up to the hefty price tag?

Text: Christina Cacouris

When the Dyson Supersonic Hair Dryer rolled out, I was skeptical. It’s not the first time a non-beauty brand has swerved into the hair dryer world; Ferrari rolled out a dryer years ago, with Porsche following soon after. With the steepest price point of them all ($399), Dyson’s emerged earlier this year—and received great applause from those in the industry; hairstylist extraordinaire Sam McKnight used the dryer exclusively throughout the latest fashion week circuit.

With an endorsement like that, I was intrigued enough to give it a go. The hairdryer itself is surprisingly light and portable; the size of the dryer itself is about half that of normal dryers, making it easy to travel with. Similar to a Dyson standing fan, it’s a hollow tube with no back (read: no filter to get your hair caught in!).

The first thing I noticed when using the dryer is the sound: it’s a higher pitch than most dryers, but it’s far quieter. Next, the strength of the fan: even on its lowest setting, it’s a powerful dryer. The heat is adjustable by tapping small buttons rather than sliding on a scale, and the cooling button jets out a blast of just-cold-enough air to smooth over your blowdry. The dryer also comes with three nozzles, all of which attach magnetically so you don't have to worry about a straightening nozzle flying off mid-blowdry and hitting you.

The verdict? For anyone that blow dries their hair often, it’s a worthy investment and one that can travel easily (plus, it comes with a 2-year warranty in case anything goes wrong). And who doesn’t love that fuschia color?

Credits: IMAGE VIA @DYSONHAIR

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