Turn Up the Volume at Miu Miu’s Vinyl Club

A group of global pop-ups celebrate the brand’s connection to music
Miu Miu breaks into the music world with “Vinyl Club,” a collection of pop-ups inspired by listening rooms and record libraries. The space is meant to be based around community, inspiring connection between music enthusiasts. While listening, guests can also shop from Miu Miu’s Fall/Winter collection. The pieces reflect the atmosphere the space creates. It’s laid back but maintains the mesmerizing cool factor that Miu Miu is known for. The new Retour bag has an informal feel with nappa leather and suede. The New Balance x Miu Miu ballet flats are suitable for both lounging and socializing. The space inspires a merging of the two, a space to socialize with losing the comfort of home.



A vast collection of records covers the backdrop of the space. Guests can pick a record and put on the Marshall x Miu Miu headphones or speaker to share their favorite song. It’s a space to inspire connection and enjoy each moment in style. Select cities will host the popups between September and October including Paris, Seoul, Hong Kong, and Tokyo.



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