In honor of his brand’s new accessories, Tyler, The Creator has partnered with Neiman Marcus Beverly Hills to create a pop up experience. Located on Level 1 of the department store, CAFÉ le FLEUR* brings shoppers into the animated world of the brand. As a pop up for GOLF FLEUR*, shoppers got their hands on an exclusive selection of accessories. 

The pop up opened on February 10, and reimagined the blue house from GOLF le FLEUR*’s Malibu storefront. The instillation features a wavy design of dark and light blue boxes. They’re designed to look like wood shingles, which is emphasized by the wheat fields at either side of the entrance. A long wooden desk serves as the register. A blue board hangs behind and lists the items and their prices. For the pop up, the brand is selling exclusive Moleskin notebooks, nail polish, hair picks, sunglasses,  scarves, and limited-edition Globe-Trotter luggage and other leather accessories. The main feature of the pop up is  GOLF le FLEUR*’s fragrance line, French Waltz. 

The collaboration serves as a hope of bringing more immersive retail experiences to the Neiman Marcus customer.“We believe our customers will fall in love with both Tyler, The Creator and the GOLF le FLEUR* collection the moment they step into this engaging, immersive installation,” said Lana Todorovich, the President and Chief Merchant Officer of Neiman Marcus. CAFÉ le FLEUR*  is open at Neiman Marcus Beverly Hills until February 27.