Tyshawn Jones embodies Shines in Louis Vuitton’s Pre Fall 2026 Menswear Campaign

The brand breathes the life of a skateboarder into its new collection

Louis Vuitton’s Pre-Fall 2026 Menswear Collection steps into the life of the flâneur—more specifically, one who skates instead of strolls.

Louis Vuitton is known for bringing unique designs to the world and standing at the forefront of innovation and style, and this collection is no different. Set in New York City’s iconic Central Park, the campaign embodies urbanity. The park’s landscape, from its preppy detailing to bohemian uniforms and finely tailored workwear in a vivid palette, ties the collection together. The collection invokes contrast, reflecting the characters who exist in the in-between and all the things they do there that shape the way they dress.

Courtesy of Louis Vuitton | Photography by Oliver Hadlee Pearch

The collection is the vision of Creative Director Pharrell Williams and his interest in the modern dandy archetype. This documentary-style photography and video campaign, captured by Oliver Hadlee Pearch, follows an elegant figure through an urban reserve—a patch of green surrounded by skyscrapers. But who is this elegant figure? None other than professional skateboarder Tyshawn Jones, fearless and skilled as he ventures through the park in his first Louis Vuitton campaign.

As a New York native, Jones and the team showcase the park’s architecture and the real-life rituals that take place there daily. Whether climbing boulders, crossing bridges, playing table tennis and chess, biking along pathways, walking dogs, sailing toy boats, quietly observing, or simply meeting friends, Central Park is the epitome of the in-between.

This spirit translates into casual yet smartly tailored menswear staples, made light yet rugged. Suiting concepts are inverted onto technical blousons, red jackets, linen shirts, boxer-length shorts, patchwork jeans, ribbed knits, and indigo denim.

Courtesy of Louis Vuitton | Photography by Oliver Hadlee Pearch

The House’s signature codes, from the Monogram to the Damier, are subtly reinterpreted through sporty bags, including classic silhouettes such as the Keepall, Speedy, and Shopper tote. Standout expressions include Monogram Surplus and Surplus Patchwork, which showcase exceptional craftsmanship through intricate construction. The styling is further elevated by summer-centric charms, such as a miniature ping-pong paddle, adding a playful seasonal accent.

The Men’s Pre-Fall 2026 campaign will debut across Louis Vuitton’s print insertions and digital platforms on May 11. The first drop of the collection became available in stores on April 23, with the second drop arriving on May 21.

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