UGG Celebrates Autumn/Winter 2021 “The Perfect___” Campaign in NYC

UGG Celebrates Autumn/Winter 2021 “The Perfect___” Campaign in NYC

UGG Celebrates Autumn/Winter 2021 “The Perfect___” Campaign in NYC

The campaign starred Kim Petras, Paris Goebel, Maye Musk, and more.

The campaign starred Kim Petras, Paris Goebel, Maye Musk, and more.

Photography: Sansho Scott

Text: Addison Aloian

UGG commemorated their Autumn/Winter 2021 “The Perfect___” apparel campaign at a celebratory dinner in New York City last night. An intimate gathering at the Waverly Inn in the West Village neighborhood of Manhattan, the event was attended by a few of the campaign’s castmates, such as Paris Goebel, Maye Musk, and Duckie Thot, as well as Rowan Blanchard and Richie Shazam, and singer-songwriter Kim Petras and top model Fernanda Ly.

UGG was founded in 1978 and has only grown since then, first known for its Classic boot, then quickly expanding to designing all sorts of footwear, apparel, accessories, and homewares. Placing value on quality and craftsmanship, UGG also strives to be environmentally friendly and inclusive. Plus, they’re global, as some of their key markets and partnerships with worldwide retailers happen in cities such as New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing.

In “The Perfect___” campaign, the Southern California-based global lifestyle brand aimed to show off their newest cozy essentials, such as luxurious oversized garments with a mostly neutral color palette, through a multifaceted cast of fashion-forward women. Some of their newest “hero styles” include the perfect Sherpa, tracksuit, faux fur, teddy jacket, and sheepskin coat. This campaign was also launched in collaboration with FEEL___, UGG’s product, brand truth, and theme that was launched in Autumn/Winter 2020. Knowing that the brand has always been emotional because of how it the wearers feel, FEEL___ is a series of continuous stories to inspire both clients and UGG itself.

“UGG is an emotional brand because of the way it makes you feel, and we are happy to extend that sensation from head-to-toe with a focus on apparel,” said Jennifer Somer, the Vice President & General Manager of UGG® Apparel, Accessories & Licensing. “The launch of ‘The Perfect ____’ campaign is our biggest apparel initiative yet, and we are so honored to celebrate with friends of the brand and campaign stars Parris Goebel, Maye Musk and Duckie Thot.”

Check out the complete collection at UGG.com.

Credits: Images Courtesy of BFA/Sansho Scott/UGG

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