Ugg x Feng Chen Wang Collab on Dynamic Classic Boot

Ugg x Feng Chen Wang Collab on Dynamic Classic Boot

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Ugg x Feng Chen Wang Collab on Dynamic Classic Boot

WARTMH VS. COLD presents a versatile, deconstructed shoe, built for the snow of winter and heat of summer.

WARTMH VS. COLD presents a versatile, deconstructed shoe, built for the snow of winter and heat of summer.

Text: Trishna Rikhy

The contradictions between warm and cold, construction and deconstruction are explored in the new collaboration by California-based lifestyle brand Ugg and Chinese designer Feng Chen Wang.

 

In a campaign titled “WARMTH VS. COLD,” the sands of summer are juxtaposed with the ice of winter, a compelling array of harmony and dramatic contradictions embodying the spirit of exploration and rebuilding at the heart of the partnership. Unapologetic freedom is embraced—individuality, authenticity, unhindered, raw realness is epitomized in the attitude of the collab, centered on a pair of unisex shoes made to be lived in.

“Even though I had worked on footwear before, this is a new and radically different collaboration which I loved working on,” said Feng Chen Wang. “The clash of cultures, background and origins of both brands is exactly what makes this partnership interesting and meaningful. We’re excited to see the combination of how our signature functionality and deconstructed design language can play with such an iconic footwear is Ugg in a fresh new way.”

 

Creating a new take on the Ugg Classic boot silhouette, Feng Chen Wang celebrates the experimentation and authenticity of the brands. “Future-modernism” is evoked in the progressive, multidimensional shape of the boot—a timeless design is now characterized by warmth and coldness, easily adaptable for summer or winter.

Versatile in its conception, the boot features two modular elements: a buckle-adjusted sandal, and a cozy sheepskin boot liner which can be removed, allowing the shoe to be worn as a cozy winter piece or a relaxed summer shape. Three-in-one functionality is given the practicality of Ugg and design ingenuity of Feng Chen Wang, a soft, tactile and innovative design.

 

“Feng Chen Wang is known for her thought-provoking take on deconstruction,” said Andrea O’Donnell, President of Ugg. “She reinterpreted our iconic Classic boot so that it can be worn throughout the year on the streets of Shanghai and the beaches in California.” 

 

Shop the WARMTH VS. COLD collaboration by Ugg x Feng Chen Wang here.

Credits: Images courtesy of UGG

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