#UGGPRIDE Campaign Celebrates Pride With Pacific Pride Foundation & Galaad

#UGGPRIDE Campaign Celebrates Pride With Pacific Pride Foundation & Galaad

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#UGGPRIDE Campaign Celebrates Pride With Pacific Pride Foundation & Galaad

UGG's newly launched pride collection empowers the LGBTQIA+ community and ushers us into the pride month

UGG's newly launched pride collection empowers the LGBTQIA+ community and ushers us into the pride month

Text: Xinrou Shu

Disco balls, colorful balloons, metallic curtains, in this retro and vibrant disco scene, lying on a red couch, Lil Nas X is wearing the fluffy rainbow stripe slides from UGG’s Fluff You Cali Collage for #UGGPRIDE campaign. The rainbow stripes perfectly echo with the exuberant background, warmly welcoming the upcoming pride month. 

Making it to the fifth annual year,  #UGGPRIDE campaign is back with an inclusive, virtual “PROUD Prom” to celebrate self-identity and love with local LGBTQIA+ and allied youth from Santa Barbara and the coastal communities of California. 

In partnership with Pride Pacific Foundation, this year’s virtual prom and campaign not only star two-time Grammy Award-winning musician Lil Nas X, SAG Award-nominated actress and writer Hari Nef, UGG brand ambassadors Maya Samaha and Jordun Love, but also invite members of Pacific Pride Foundation like Mads Hamilton, Sky Limon, Roz Borah and the Browns—wives Christin and Ashlie and their daughter Quest.

“This was our fifth year hosting ‘PROUD Prom’ with Pacific Pride Foundation. We chose to showcase real, bold and wonderful individuals celebrating a virtual prom in a safe and welcoming environment, with amazing youth and allies and friends of the brand like Lil Nas X and Hari Nef,” said Andrea O’Donnell, President,UGG® & Koolaburra by UGG® at Deckers Brands. “We wanted to express that there is beauty in what makes you different and that you should never feel the need to apologize for who you are or who you love.”

 

Disco Stripe Slide in Pride Stripes Combo and Rainbow Stripes Combo

In this collection, Disco Stripe slides are selected to further support the LGBTQIA+ community. For each pair of Disco Stripe slides sold on UGG.com, UGG will donate $25 of the marked retail price to GLAAD—a leading media advocacy organization accelerating LGBTQ acceptance and equality—up to a maximum guaranteed donation of $125,000.

Fluff Yeah and Fluff Yeah Cali Collage

In addition to Disco Stripe slides, this limited-edition collection also includes ever-popular Fluff Yeah and Fluff Yeah Cali Collage and the signature design of the Fluff You Cali Collage.

Fluff You Cali Collage

Notably, celebrating Pride isn’t just for adults! The UGG® brand’s fan-favorite Fluff Yeah slide is offered in kids’, toddlers’ and infants’ sizes and fun rainbow colorways for a multitude of mini-me matching moments.

Fluff Yeah slide for kids, toddlers and infants

To match footwear, this collection also features all-gender apparel in Pride-inspired colorways. From sequin-encrusted cropped hoodies and cozy full-zip Sherpa jackets to standout graphic tees and airy shirt dresses, the collection undoubtedly ensures a bold head-to-toe look worthy of Pride Month and beyond.

The #UGGPRIDE Collection is available now and will be offered year-round while limited supplies last. The Disco Stripe Slide is sold exclusively at UGG® stores and on ugg.com/pride, while the rest of the collection can be purchased at UGG® stores, ugg.com/pride and select key retail partners nationwide.

 

Credits:

Campaign photography credit: Danielle Levitt

Product photography credit: UGG®

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