UGG's New Fluff Collection Is Here

UGG's New Fluff Collection Is Here

UGG's New Fluff Collection Is Here

Stay cool & cozy this winter with these new styles from the iconic footwear brand.

Stay cool & cozy this winter with these new styles from the iconic footwear brand.

Photography: RaysCorruptedMind

Text: Valerie Stepanova

Building on the success of the Fluff Yeah slide made popular for its bold look and slipper-like feel, UGG is coming back with two new styles completely re-engineered in an inclusive size range. Launching today is the opened-toe Fluff You slide, available exclusively at UGG, Foot Locker, Footaction, Champs and Eastbay stores, as well as e-commerce sites in North America. The closed-toe Fluff It slide will debut later in December, and both styles are expected to continue in 2021 with new iterations and worldwide distribution.

Working on the launch campaign, UGG tapped photographer RAYSCORRUPTEDMIND to creative-direct and shoot the project, reflecting the brand’s celebration of individuality and style. Set in a suburban backyard, the free-spirited and fun content features an unapologetic and bold cast that includes NBA and fashion legend Dennis Rodman, model/skateboarder Evan Mock, renowned model Omahyra Mota and designers/artists Slumpy Kev and Imran Potato. Supported by creative agency partner and executive producer Sun-ny Side Up, stylist Matthew Mazur perfectly communicates the multitude of ways to wear these styles while keeping the cast's diverse personalities in mind.

Easy yet full of attitude, both Fluff You and Fluff It slides provide effortless style with exposed fluff offered in a carefree slip-on and closed-toe silhouettes. Both styles are made from the label's signature cozy wool blend with a supremely soft sheepskin insole, while the lightweight outsole increases cushioning, flexibility and better stability.

Check out UGG's new Fluff You and Fluff It slides below, available to shop here.

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