Unapologetically Feminine: Poster Girl Launches AW23 Campaign Featuring JT of City Girls
Rapper and Miami native JT joins UK-based brand Poster Girl for a new campaign that is undeniably sexy and chic
Poster Girl is a brand that should be in every fashion girl’s repository. Founded in 2017 by Central Saint Martins alums Francesca Capper and Natasha Somerville, the UK-based brand has quickly become every it-girl’s brand of choice. Seen on fan-favorite fashion girls such as Doja Cat, Dua Lipa, Kylie Jenner, and Chloe Cherry, Poster Girl is ushering in a new age of hyper femininity, and their Autumn Winter 2023 collection is their boldest yet.
For this launch, the brand’s first stateside debut, Poster Girl has joined forces with Miami-based rapper and one-half of rap duo City Girls, JT (@thegirljt) for a campaign that toes the line of both gritty and girly. JT is also joined by Dutch model Daphne Groeneveld and Gabbriette, model and lead singer of Nasty Cherry. Additionally, the brand will be celebrating the launch with an exclusive party in NYC hosted by JT herself.
This new collection sees Poster Girl dive headfirst into what they do best: pushing the boundaries of what modern femininity can look like, and combining their findings with unique techniques and high fashion elements. A highlight of this new collection is a pearl chainmail technique that was concocted and perfected in-house. The founders’ CSM training is palpable through this innovative approach to the micro-mesh motif that has been a pillar of the brand’s design identity since day one.
Utilizing styles and silhouettes from an extensive plethora of period references from lady pirates to the Renaissance, the AW23 collection offers a unique sense of rebellion and opposition, particularly in the contrast between the dainty fabrics: satin, silk, and lace, and the raw and edgy silhouettes they are paired with. In doing this, Poster Girl is challenging the notion of what it means to be femme-presenting in today’s social climate.
Poster Girl is no stranger to an iconic campaign to accompany a new collection, and this new release is no exception. Photographed by Moni Haworth on the seedier side of Los Angeles, the campaign images largely appear as though they were taken on a flip phone, further emphasizing the Y2K-adjacent vibe PG has come to be associated with. Artfully low-resolution shots find JT in a dimly lit motel room and grungy street corners, the frilly feminine frocks she wears sticking out like a pink thumb.
The brand also pushed its own limits in other elements of its repertoire with this collection. Introducing three new subcategories in their shapewear, including a striped wide lattice category, a transparent mesh category, and a flocked control wear category culminate into an exciting new selection for shoppers. In the same vein, latex is ruffled and structured with built-in bra corset and frill trims. Bags and footwear also evolve and build upon the foundation of the SS23 collection with a more romantic, lavish feel, the ‘Whorne Bag’ gets an update this season with faux fur and pearl-embedded hardware. The brand’s jewelry collection, done in collaboration with Parisian jeweler Hugo Kreit, which debuted in Spring 23 expands upon itself this season with satin bows and intricately crafted metalwork to highlight the hardware-heavy features in the RTW looks.