V Exclusive: Messika Taps Supermodels Kate Moss and Joan Smalls in Latest Campaign
Go behind the scenes with the runway legends as Kate Moss and Joan Smalls sound off on jewelry, love, and diamonds.
The latest Lucky Move collection from Parisian luxury jewelry brand Messika unveiled a major girl gang hand-picked by Creative Director Valérie Messika herself. The campaign presents iconic supermodel Kate Moss, Dutch actress Sylvia Hoeks, and supermodel Joan Smalls in a trio of contemporary heroines.“I wanted to create a trio of girls, a gang that would represent women in their diversity and each of whom, whatever their age, would embody a type of beauty,” says Valérie Messika. The sexy, high-energy campaign gives you a glimpse of the collection comprised of pendants, rings, chokers, and more set to launch in September of this year.
Ahead, check out the photos by Mert & Marcus including a bonus interview with the legendary faces of the campaign:
How did being the new face of Messika come about? Have you been a long-time fan of the brand?
A friend got in touch to say they were interested in working with me, I met with Valerie and we got on very well. I love what they do so I thought it would be great to join forces. I have worn their jewelry quite a lot on shoots and always admired it.
How do your Rock N Roll sensibilities translate to the MESSIKA narrative?
Really well, I think their jewelry is classical with a modern twist and for such fine jewelry, it is still very rock n roll.
Finish this sentence: Diamonds are….
My Favourite things.
As you know, the three diamonds in MOVE symbolize past, present and future. Who MOVES you?
My Daughter, my family & friends, and my Boyfriend.
Who do you love yesterday, today and tomorrow?
Yesterday, today, and tomorrow—Lila.
What kind of women wear Messika according to you?
Young, fashionable women.
How would you describe MESSIKA in three words?
Strong, modern and feminine.
What is your favorite High jewelry piece from the latest Messika collection?
I love the Desert bloom necklace, it was really comfortable to wear.
Do you have a specific collection from Messika that really speaks to your personality and style?
MOVE bangles which are fun and good to play with.
The Move Collection stands for the love of yesterday, today and tomorrow. Who would you give a piece of LUCKY MOVE to?
My mom. Because I’ve always said that to her. That my love for her transcends time.
How would you describe the MOVE collection in three words?
Classic, cool and timeless.
What kind of woman wears Messika?
Any woman who has good taste in jewelry.
What is your favorite high jewelry piece from the latest Messika collection?
Black Hawk, the one made with precious wood, gold and diamonds.
Do you have a specific piece/collection from Messika that really speaks to your personality and style?
I am in love with the new pieces from the iconic Move collection called Lucky Move. It’s fun, playful, bold and I love to imagine that it brings me luck.
How was the shooting for you—also in company with Kate and Sylvia? Did you know each other before?
I’ve worked with Kate before. It was my first time with Sylvia. The shoot was fun and I love working with Mert & Marcus they always make you feel so empowered and you feel safe that your image will be the best.
What makes Messika different from other Jewelry Houses?
That Valerie understands fashion and integrates it with her jewelry design. And a lot of her pieces are timeless which I think is one of the most important characteristics to have in jewelry because you never want to get tired of it.
What was it like to work with Valerie Messika?
She’s very focused on her products and the vision that it should portray.