V connected with singer and songwriter Isabella Lovestory, née Isabella Rodriguez, during an accelerated cadence in her creative process. She had just wrapped the music video shoot for “Puchica,” her forthcoming playful single. “This is the type of funny, carefree song that my fans really want,” she says. After our call, next on her to-do list was to edit the video herself, just one of many creative tasks she’s taking on in her campaign of worldbuilding. 

The musical enchantress, wearing the effortlessly cool Beats collaboration with Mowalola (“She sent me these!” the artist shares), describes her original drive uniquely, explaining how experiences in art school with painting, drawing, and multimedia production led her to the epiphany that these creative outlets could be combined under a singular banner: pop star. 

“I enjoy doing so many things, from the artwork, to editing or directing—the visual details are so important to me,” she explains. A cocktail of hyperpop, reggaeton, sensuality, and high-BPM combine to create an adrenaline-fueled signature sound. Her stage presence is seductive, playful, and siren-esque in its audience-forward allure and captivation. For watchful fans, her social media presence serves as a fabulous entrypoint to the technicolor, cheeky world of the artist. She dubs popular TikTok sounds, teases music video releases and tour dates, and posts cheeky clips of imaginative moments on set all in her signature brand of whimsy and breathlessly unapologetic spirit. 

The cherry on top is the production done by her faithful peer Chicken, a producer who counts kindred New York-based vocal sirens Miss Madeline and Ren G among their clientele, as well as music production for stylist Haley Wollens’ MYTH Magazine. 

Rodriguez’s music and vision take her in countless directions, both creatively and geographically, generating a constant push and pull between her art and the places she calls home. “It’s hard for me to live in one place,” Rodriguez explains. Born and raised in her early years in Honduras, then later in Virginia, her current life is nomadic. She calls Montreal home, where she went to art school and where her closest friends and family reside. Her boyfriend, meanwhile, is firmly based in London, and the artist also finds herself in New York and beyond on a continued spate of international touring. Growing and evolving within a mix of distinct environments and cultures has resulted in a creative style that is as dynamic, multicultural, and constantly fresh as the artist’s lived experience. 

An Easter egg of a post on her Instagram feed illustrates her aesthetic perfectly. It’s all rich visuals, stickers, snapshots, collages, and the snappy caption “LOVESTORYCORE” followed by a waterfall of eclectic emoticons. If that’s an assertion of her digital identity, then the video of her collaborative NTS Radio set (featuring producer-songwriter Metachok) only furthers the thesis in real-time. Rodriguez gracefully bounces around the space, hoodie on and fists up, fringed skirt flapping to the energy in a masterful display of her approach to creativity. 

It’s the authentic love and committed fervor she brings to music that keeps fans coming, and furthers her creative process. LOVESTORYCORE is meant to be in all caps, all the time—it’s a living, breathing expression of her every move, amplified through the worlds the singer builds with each song and video. This all-encompassing vision is what sets her apart: Rodriguez is not simply a pop artist, but a one-woman creative empire, merging music, art, internet humor, and breathtaking lust for life into a seamless universe.

This story appears in the pages of V151: now available for purchase!

Photography Erica Devin Snyder

Fashion Ayumi Perry

Makeup Andrew D’Angelo (Saint Luke Artists)

Hair Juli Akaneya (South James Agency)

Manicure Anna Cader

Set Design Lane Vineyard

Photo Assistants Ethan Greenfield, Clay Campbell

Styling Assistants Fet Hilario, Ayana Hipps

Set Design Assistants Caias Kim, Mollie Altucher

Production Assistants Ha Chu, Gabrielle Arriaga

Location Splashlight Studios