W Hotels has officially landed in Prague, bringing its signature blend of bold design, high-energy hospitality, and cultural programming to the heart of the Czech capital. Occupying the historic Grand Hotel Europa on Wenceslas Square—an Art Nouveau landmark dating back to 1905—W Prague is a striking example of the brand’s global evolution. With a tactful transformation that preserves the spirit of the original building while launching it into the future, the hotel offers a compelling new perspective on what luxury travel looks like in one of Europe’s most storied cities.

Courtesy of W Hotels

The duality of old and new is immediately apparent. The original façade, rich in fin-de-siècle flourishes and golden ornamentation, remains intact—a nod to the building’s architectural past. But behind it, a sleek, oval-shaped modern extension rises in contrast. The transition is seamless, turning a once-static piece of history into a living space designed for today’s tastemakers.

Inside, the W Lounge reimagines the traditional lobby as a dynamic social space, with jewel-toned seating, sculptural lighting, and curated playlists that shift with the mood. At its center is the Fantastical Garden—a lush, light-filled courtyard that serves as a sanctuary for morning coffee, impromptu meetings, or whatever version of downtime suits the moment. It’s atmospheric without being precious, and like much of the property, it blurs the line between indulgence and imagination.

Courtesy of W Hotels

W Hotels’ recent brand evolution—unfolding across standout properties like W Rome, W Sydney, and W Budapest—is rooted in three key pillars: detail-driven design, elevated service culture, and dynamic programming. W Prague delivers on all fronts. The design, a collaboration between local architects and global visionaries, is immersive and daring without sacrificing comfort. Guest rooms feel custom-built, with soft curves, ambient lighting, and luxe materials that make even a short stay feel transportive.

The hotel’s signature restaurant—already attracting attention from Prague’s creative crowd—focuses on locally-sourced ingredients presented with global flair, while a private dining room offers a more intimate experience for those looking to host (or impress). Below ground, two atmospheric bars bring a darker, more nocturnal energy. One leans experimental with its cocktail program; the other serves as a subterranean listening space where music takes center stage. A wine-tasting room rounds out the lineup, adding a more refined note to the otherwise nightlife-forward mix.

Courtesy of W Hotels

The rooftop bar, currently in development, promises to be a major addition to Prague’s social scene. With panoramic views over the city’s iconic red rooftops and gothic spires, it’s set to become the go-to spot for golden-hour cocktails, local collaborations, and late-night energy—W style.

Courtesy of W Hotels

Programming remains central to the W ethos. Expect rotating cultural activations built around the brand’s core passions—SOUND, SCENE, STANCE, TASTE, and BODY—ranging from live DJ sets and design-forward pop-ups to wellness events and immersive art installations. It’s not just a place to stay; it’s a place to be part of something.

In a city where contrasts define character, W Prague fits right in. It honors the past without being beholden to it, and it pushes forward without losing sight of where it’s landed. With this debut, W not only deepens its European footprint but reasserts itself as a brand unafraid to evolve—and to do so with style, substance, and a little bit of spark.