V News: Armani Goes Art Deco

“This period of design has always held a fascination for me. I am instinctively drawn to the simple elegance of Art Deco and its predilection for geometry”

This story appears in V135: now available for purchase!

Timeless. Elegant. Sophisticated. All true sentiments one uses when discussing the genius creations of Giorgio Armani. The same can be said for the house’s latest chapter of their fine jewellery sector as Mr. Armani imaginatively travels back to the Art Deco design era for an inspiring collection that fuses the boldness of geometric shapes and the abundant use of fine materials. “This period of design has always held a fascination for me. I am instinctively drawn to the simple elegance of Art Deco and its predilection for geometry,” says Armani, himself.

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With a glamorous collective of dazzling carnelian spheres in angular elements that are embellished with sapphires, the fresh series of sparkling pieces in hues of warm reds and blacks which echo the Spring/Summer ‘22 collection entitled “Métissage,” holds true to Armani’s core ethos as he says “My customer values belegance over show, style over fashion, longevity over trend. I speak to an attitude, not a specific region, background or generation.” With a uniformity in high levels of artisanship, the brand’s unparalleled aesthetic remains unwavered in this latest series, as Giorgio says “There is a consistency to what I design because I have a very clear and personally held aesthetic of simple elegance, married to a profound belief in the importance of comfort and function. This, ultimately, constitutes the ethos of Giorgio Armani.”

his story appears in V135: now available for purchase!

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