V News: David Yurman Goes Sustainable

V News: David Yurman Goes Sustainable

v136

V News: David Yurman Goes Sustainable

President and Chief Creative of David Yurman explains the sustainability and unparalleled craftsmanship that go hand-in-hand for their new Cable Edge collection

President and Chief Creative of David Yurman explains the sustainability and unparalleled craftsmanship that go hand-in-hand for their new Cable Edge collection

Photography: Ricardo Beas

Styling: Aryeh Lappin

Text: Kevin Ponce

This story appears in V135: now available for purchase!

For David Yurman’s new Cable Edge collection, sustainability and unparalleled craftsmanship go hand-in-hand as the house unveils a new formation of its iconic cable designs. “It is an iteration of our artistic signature, playing with light and angles to create an almost velvety sensation,” says Evan Yurman, president, and chief creative officer for David Yurman. “A modern interpretation for both men and women, the designs are crafted from recycled sterling silver and yellow gold with hand-set, ethically sourced diamonds. It’s truly one of my favorite collections we have done.”

Nova wears jewelry David Yurman

With the new assortment focusing on re-adapted classics, the next chapter of modern materials for the house sees its apex in the pieces, offering a lit-from-within approach to the collection’s design—providing a subtle luster which gives each piece a unique look. With inspirations deriving from the varying forms of modern architecture and Evan’s early metal pieces from his time apprenticing as a blacksmith, the new sustainable pieces, offered to both men and women, continue to amplify and elevate the core values of what David Yurman is all about, as Yurman says, “Sustainability has become an imperative in our industry, and it’s something that we have always been focused on. The recycled materials behave almost exactly like-mined materials. We are hoping that more and more of our industry peers will discover the ease, beauty, and ethics of using more sustainably sourced materials.”

This story appears in V135: now available for purchase!

Credits:

Makeup Kuma (Streeters) Hair Eric Williams (Streeters) using K rastase

Models Nova Orchid, Chloe Tang, Aviana McClish (Muse)

Photo assistants David Eristavi, Alex APtsiauri Stylist assistant Stephan LaCava

Makeup assistant Ayana Awata Hair assistant Karla Serrano Location Pier59 Studios

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