For Prada’s Fall/Winter 2023 Collection, co-creative directors Raf Simons and Miuccia Prada created a host of white garments embellished with coordinating white floral embroidered structures; tonally quiet in their color palette and experimental in their form.

Photography Damien Ropero for V144 / Model Matilde Simone Hubert (Sport Models Paris)

Petunias, lilies, tulips, pom poms, and jasmine have been rendered with the employment of traditional Haute Couture embroidery techniques, requiring hundreds of hours of hand-detailing by skilled artisans.

The pieces almost appear to have been pulled across a storybook field, with the flowers stuck onto the garments in random clusters. While whimsical in their embroidery, these pieces reflect the Prada sensibility of sleek modernity.

Courtesy of PRADA

This story appears in the pages of V144: now available for purchase!

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