V Presents: #CC x PPG Saves the Day

Christian Cowan harnesses the power of the Puff in this exclusive.

Marvel- and DC-backed superheroes may have dominated screens as of late, but in March, wunderkind designer Christian Cowan showed his “Powerpuff Girls” collection, defending the pint-sized gang’s rightful place in the zeitgeist. In the 20 years since they were unleashed unto Cartoon Network, the trio, marked by short tempers and a coordinated, pastel-hued crusade for justice, has become an unlikely avatar for latter-day female tenacity—and a worthy sidekick for Cowan’s feminine maximalism.

In this animated photoshoot, Cowan’s collection, powered by sequins and feathers galore, enters the world of the wearable—spliced with a dash of 2D technology. Is it a bird? Is it a plane? It’s a GIF!

Dress, Pants Christian Cowan  Sunglasses Alain Mikli x Jeremy Scott  Shoes Brian Atwood Gloves Stylist’s own
Lola wears Dress Christian Cowan  Headband L. Erickson  Shoes Steve Madden Gloves, Tights Stylist’s own
Dress Christian Cowan Shoes John Fluevog  Necklace Juicy Couture  Tights Calzedonia  Gloves Stylist’s own
Jackets Christian Cowan  Shoes Marc by Marc Jacobs  Gloves Lauren Urstadt  Tights Stylist’s own
Jacket, bodysuit, bowtie Christian Cowan  Shoes Giuseppe Zanotti for Christian Cowan  Gloves Chanel  Headband L. Erickson  Tights Stylist’s own
Dress Christian Cowan  Shoes Brian Atwood  Gloves Stylist’s own
Dress Christian Cowan  Gloves Chanel  Belt and Tights Stylist’s own  Shoes Model’s own
Dress Christian Cowan  Shoes John Fluevog  Gloves MM6 Maison Margiela
Dress Christian Cowan  Shoes Giuseppe Zanotti for Christian Cowan  Gloves Chanel  Headband L. Erickson  Necklace and tights Stylist’s own
Hoodie Christian Cowan Shoes  Giuseppe Zanotti for Christian Cowan  Headband Benoît Missolin  Sunglasses, Tights stylist’s own
Discover More