V Magazine Teams Up With Ray-Ban To Bring Innovative Front Row Coverage At Fashion Week

Join V editors every morning on Instagram for front access to fashion week, taken right from Ray-Ban Stories smart glasses.

Fashion week is zooming into the future with a revolutionary way to cover the latest shows and behind-the-scenes events, and we’re taking you with us. In a partnership with the ever-classic sunglasses maven Ray-Ban, V’s front row access to the London, Milan, and Paris fashion weeks just got an innovative upgrade via the hottest technology in the game—smart glasses. 

In our new series #PointOfView, V editors are capturing and sharing the best of fashion week, from the stunning shows and the chicest parties to the glamorous models, all by using Ray-Ban Stories smart glasses. Launching the morning of Sept. 21 on V Magazine’s Instagram, stay up to the minute every morning during fashion week as we share celeb sightings, collection coverage, and everything in between—straight from the smart glasses themselves. 

Image courtesy of Ray-Ban.

Ray-Ban’s, and collaborator Facebook’s, recent Sept. 9 smart glasses launch offers an entirely new way to capture the scene. With no need to grab your phone to snap a pic, the glasses allow for a functional and easy way to live in the present moment without sacrificing the opportunity to look back at it later. Apt for many a gathering, Ray-Ban Stories let you photograph friends, family—and fashion week—with a new lens on life that is hands, and distractions, free. 

V editors will take our readers along this technologically advanced journey, sharing first-hand footage of Ray-Ban Stories’ capabilities. Watch the fashion shows through editors’ eyes—literally—and feel like you’re sitting right there, in a more personal façon for viewing the new collections. The smart glasses come in a variety of timeless Ray-Ban designs we know and love, fit for even the chicest of V editors during fashion week. Available in Wayfarer, Round, and Meteor frames, five colorways, and various lens choices, the Ray-Ban Stories provide 20 accesorizable variations.   

Image courtesy of Ray-Ban.

The Ray-Ban x Facebook smart glasses can create up to 30 seconds worth of video footage and take instant photos—perfect for capturing models as they strut the runway. Take a photo with the quick press of a button or use Facebook Assistant voice command—“Hey Facebook, take a photo”—to grab every spontaneous moment. The dual 5MP cameras are placed conveniently on the front of the frames, and an LED capture light turns on to inform those around you of the photograph or video recording. 


Listen to video, music, or any form of media—plus take calls—right from the three microphones and built-in Bluetooth. Ideal for an editor on the go, or any other modern-day doer, these Ray-Ban Stories are an exciting and practical new development for both the professional and personal realms. Currently, the customizable smart glasses start at $299 and are available at select Ray-Ban stores and online

This runway season, enjoy a front-row ticket to the future of fashion with esteemed V editors. Follow along on V Magazine’s daily Instagram Story during fashion week to experience the new tech as the editors try it out themselves. The future is calling and V is picking up, and adding you in—and answering via the glasses, of course.                 

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