On September 10, the legendary disco club, Studio 54, will reopen for a celebration of Valentino’s limited edition beauty line: Born in Roma 2025 Rendez-Vous. Attendees of the one-night-only launch will include a mix of creatives and artists, along with original patrons of the club and friends of the luxury house. 

According to Valentino, Studio 54’s “legacy as a crossroads of art, fashion, and music resonates deeply with Valentino Beauty’s ethos of inclusivity, vibrancy, and unapologetic individuality.”

In alignment with the collection’s naming, the bottle designs for fragrances embrace ivory with gold accents. The Born in Roma Donna fragrance carries notes of Madagascar vanilla, orange blossom and white musk. The Roma Uomo entices with bergamot and lavandin. 

In addition to fragrance, the collection includes Spike Valentino Ivory lipstick in four shades: neutral nude, warm pink toffee, terrazzo red and a rose-gold shimmer topper. Each contains Roma Light Complex—the brand’s light-reflecting pearls for luminosity—and delivers a matte finish. 

The collection’s campaign, shot by esteemed photographer Carlijn Jacobs, provides a shimmering, electric feel with the occasional blur or warm flare. Like tales from the iconic nightclub, the glamourous photographs provide the sensation that anything can happen.