Valentino is making sure you can look your best in both the real and virtual worlds, as the Italian fashion house has partnered with Meta to bring designer looks to your digital avatars. The collaboration is another step in luxury brands entering the metaverse, as Valentino looks to build its community beyond the physical world.
For the collaboration’s initial drop, Valentino curated six looks with pieces taken from the house’s most recent collections. Pieces include the Panther print, looks embellished with the Toile iconography, and the newly-released Garavani Rockstud ballerinas.
The brand’s new go-to hue, Pink PP, embellishes some of the stand-out looks, while essentials and staples give your avatar’s outfit a wear-anywhere feel.
And the collection isn’t available only for your VR avatars. The partnership allows users to dress their avatars in Valentino across all of Meta’s platforms, from Instagram to Facebook and Facebook Messenger.
The six outfits for the initial drop are available on the Meta Avatars Store now, and a second drop is soon to be announced.