After a series of store openings in Madrid, Florence, Venice, Shanghai and several others, Valentino has launched a new store in one of the most fashionable cities on Earth: Paris. Just a few street numbers away from its old location, this brand new building includes a whopping three floors dedicated to women and men’s clothing and accessories. 

The unveiling of the store located on Avenue Montaigne highlights rebirth for brand’s on the ground locations. There are ooms drenched in a rich velvety Valentino red that are integral to the foundation of the brand along with bright ivory lights and sleek glass display cases. The lavish decor creates an atmosphere that is somehow able to balance glamor and extravagance with a sultry intimacy that Valentino is known for.

The aura encompasses the history of Valentino’s collections throughout the years, making it feel like a home away from home for the average Valentino fanatic. Many artists played a key role in the curation of this soon-to-be iconic store with lights done by Alexandre Logé, brass showcases by Fabio Cinti, and ceramic handles by Massimiliano Pipolo. Moreover, the brand is maintaining its commitment to sustainability and appreciation of art through its sponsorship of the Italian Pavilion at the 59th Venice International Art Biennale. 

To promote the store, the fashion House created a billboard with long-time collaborator Gioele Amaro which can be found on Avenue de l’Opéra as well as a gallery display in the store from June 15 to July 15.

The new Valentino boutique signifies a simultaneous reinvention for the brand while keeping in with the values and brand DNA that preserves the loyalty so many patrons have for the House.

The newly unveiled Valentino store is located at 35, avenue Montaigne, Paris VIIIème.