Ordering a scoop of cherry ice cream is only made sweeter with a Valentino bag on your arm. For the Pre-Fall 2025 campaign, Alessandro Michele explores the simple yet important details of a routine action, like ordering ice cream, through the lens of muses Kai Schreiber, Sophie Thatcher, Scarlett White, Amelia Gray, and Lorenzo Zurzolo.

Courtesy of Valentino

The campaign styles and adapts the ready-to-wear styles for Valentino’s cinematic storytelling, with images shot by Glen Luchford. The ice cream shop is used as a frame for the garments to exemplify the simple yet chic nature of Michele’s collection, as the models ride bikes and order scoops of ice cream.

Courtesy of Valentino

“’Imagine l’amor” by Juliette Armanet is the soundtrack to the campaign, and invites a worldly ambiance to the simply shot campaign from the Italian brand.