Valentino Is Staging Sport-Themed Pop-Shops Around The Globe

Valentino Is Staging Sport-Themed Pop-Shops Around The Globe

Valentino Is Staging Sport-Themed Pop-Shops Around The Globe

Plus, the brand unveiled a new logo.

Plus, the brand unveiled a new logo.

Text: Danielle Combs

Valentino is taking fashion’s love for athleisure to the next level as the brand is opening sport-themed pop-up shops in New York, Milan, Hong Kong and Tokyo to sell the fashion house’s athletic-inspired Resort 2018 collection—which was presented by Pierpaolo Piccioli in May.

Each interior of the space is specifically designed to resemble the chicest gym you’ve ever laid eyes on and training spaces. Additionally, the pop-ups will be selling the Resort collection along with, sports gear, basketballs, sneakers, yoga mats and tracksuits. Each limited edition item is marked with the new logo, “VLTN” which happens to be modeled after old Valentino logos in the ‘80s and ‘90s.

Click through the slideshow below to see the coveted athletic gear.

Credits: images courtesy of valentino

UP NEXT

MØ Takes you Track-by-Track on her Surprise EP, "When I Was Young"
Danish synth-pop artist MØ takes you through the inspirations on each of the songs on her just-released EP: "All of these songs are really personal, referring to the journey I've been on, specific situations and my state of mind through all this. It...