Valentino x Belletrist Launches Campaign in Indie Bookstores

Valentino x Belletrist Launches Campaign in Indie Bookstores

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Valentino x Belletrist Launches Campaign in Indie Bookstores

As part of "Valentino Collezione Milano: The Narratives," the fashion house is joining Emma Roberts' book club to donate to indie bookstores.

As part of "Valentino Collezione Milano: The Narratives," the fashion house is joining Emma Roberts' book club to donate to indie bookstores.

Text: Trishna Rikhy

Maison Valentino presents “The Narratives” in collaboration with Belletrist, Emma Roberts’ book club, joining the literary community with the sphere of high fashion in the latest chapter of the Valentino Collezione Milano campaign.

In support of the ADV Writers campaign and literati pursuits, “The Narratives” sees Valentino and Belletrist partnering with nine indie bookstores across the US, donating a fee to support them and keep the independent spirit alive. With the campaigns in the bookstore windows, customers are invited to each location from April 21-28 to collect a poster to take home alongside a ValentinoxBelletrist tote bag.

A long-time supporter of the arts and the literary world, Valentino’s “Valentino Collezione Milano: The Narratives” campaign is the first-ever fashion campaign that brings the written word to the forefront of couture, merging two art forms in the name of intellect, doing away with imagery altogether.

The ValentinoxBelletrist collaboration allows the iconic Italian fashion house to work intimately with independent bookstores, keeping alive the heart and spirit of the sellers while bringing the local community together and fostering a haven for storytelling.

Visit any of the following locations from April 21-28 to collect a ValentinoxBelletrist tote bag and poster:

Atlanta, GA: For Keeps Books

Bronx, NY: The Lit Bar

Brooklyn, NY: Books Are Magic

Chicago, IL: Semicolon

Los Angeles, CA: Book Soup

Manhattan, NY: Sweet Pickle Books

New Orleans, LA: Baldwin and Company

Washington, DC: Loyalty Bookstores

Woodstock, NY: The Golden Notebook

Credits: Images courtesy of Valentino

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