Valentino's Bold Hello to Tokyo for Pre-Fall 2019

Valentino's Bold Hello to Tokyo for Pre-Fall 2019

Pierpaolo Piccioli's romantic tribute to Valentino, and the house's introduction to Japan in its first coed PF19 show.

Pierpaolo Piccioli's romantic tribute to Valentino, and the house's introduction to Japan in its first coed PF19 show.

Text: Brandon Tan

Ruffles are red and denim is blue down the Valentino Pre-Fall 2019 runway. Pierpaolo Piccioli, the house’s creative director, has taken over Tokyo for the maison’s latest show. Tagged as #VALENTINOTKY, the Valentino experience has transcended the catwalk this season, adapting the world of Valentino to other manifestations of art and culture in the city through installations in its Japanese flagship. While the Tokyo store opened over a year ago in Ginza Six, Valentino has taken this season to properly introduce itself to the Japanese market with a curtsy, a bow and reds ranging crimson to cardinal.

Serving as both a primer for the city and a tribute to the brand’s heritage, Piccioli called upon reminiscent silhouettes and motifs in an effective effort to familiarize and refamiliarize the world. Valentino’s traditional red ruffles opened the show—a confident and bold greeting. Lace, capes and dramatic florals, also ingrained in its DNA, followed. About halfway in, enter the camouflage and rockstud world of Valentino, suggesting that perhaps its streetwear phase is not “just a phase,” mom!

While commendably consistent for a 90-look show, still trickled throughout was a bit of new by Piccioli. A subtle adaptation of modern Japanese fashion, Valentino introduced its classic layered frills in iterations of indigo denim, while graphic prints stamped sweatshirts and nylon jackets and, oh! Did we mention the menswear? For the first time ever, Valentino showed a mixed gender runway, following other major labels that seem to be picking up what the world is putting down. Less binary, more fashion!

Coming full circle, Valentino red closed the show—this time, of course, in treatments of elaborate silk tulle and glimmering, scalloped beading. In all, Valentino’s Pre-Fall 2019 show provided a beautiful, brief, but comprehensive history of the house, while also nodding to its future through recontextualizing its heritage in a more global scale.

Credits: IMAGES VIA VOGUE

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