If you thought you’d seen everything in terms of skincare technology, think again: the next big tool might be your own DNA. At least that’s one of the ideas behind Know Beauty, Vanessa Hudgens and Madison Beer’s new skincare brand. The duo joined forces with dermatologist Karen Kagha to create a line of personalized beauty treatments. 

It all starts with a cheek swab – the “Skin DNA Kit” is sold for $95 (it’s not available to New York, due to regulations). After returning the sample to the company, they will analyze the customer’s DNA structure, looking through seven skin categories, including collagen renewal, pigmentation and sun damage, sensitivity, and elasticity. 

I’m SOO excited to bring @weareknowbeauty into the world in partnership with @madisonbeer and @drkarenk. We created KNOW to take the guesswork out of building a routine — and help you get to really understand your own skin. Come say hey! https://t.co/u3g1xu1hll pic.twitter.com/KGJt9GzMYV

— Vanessa Hudgens (@VanessaHudgens) June 22, 2021

“Our genetics indicate our skin’s predisposition to common skin problems and help us predict future issues before they appear,” the brand says on its website. 

Know then combines the DNA analysis with the results of the Skin Diagnostic test, a 1-minute quiz that takes into consideration one’s lifestyle factors, concerns, and goals, to create a curated skincare routine with minimalist, cruelty-free-certified products such as cleansers, moisturizers, and masks – though you can also buy them separately: all products cost between $20 and $30. 

“We created KNOW to take the guesswork out of building a routine — and help you get to really understand your own skin,” Hudgens tweeted. 

The brand highlights how, growing up in the public eye, both Hudgens and Beer had to face “unrealistic beauty standards” and, even though they each had different experiences with skincare, they were inspired by the desire to ditch “trial and error” routines. The two of them made their skin diagnosis results available on Know’s website – Beer’s skin is acne-prone, while Hudgens’ is more sensitive.

“I think that natural beauty is the truly most beautiful. We are all created as unique individuals, and what we bring into this world is unique,” Beer is quoted on the website. “It’s not a coincidence that I’m in such a better place mentally and my skin has gotten better. It’s about learning to be your own best friend,” Hudgens completes. 

Learn more about Know on KnowBeauty.com.