“He is a true Versace man,” says Donatella Versace, Versace Creative Director, and all-around fashion legend, in a statement announcing K-Pop superstar Hyunjin as the luxury brand’s latest Global Brand Ambassador.

Courtesy of Versace

Since skyrocketing to stardom as a member of boy group Stray Kids, Hyunjin has become a fan favorite for his many talents; aside from being a one-of-a-kind vocalist, Hyunjin is also a highly talented rapper and dancer, as well as a passionate visual artist.

In the announcement, made just in time for Stray Kids’ headline performance at the Paris Lollapalooza festival, Hyunjin excitedly says “I am both inspired and honored to play a part in the House’s truly amazing heritage and that Donatella believes I have the Versace attitude!”

For designer fans and K-Pop stans alike, this partnership is sure to bring amazing things, starting with the Versace Holiday 2023 image and video campaign starring Hyunjin, launching in November this year. 

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