Versace’s love affair with the city of Los Angeles is growing by the second, as the house’s Chief Creative Officer Donatella Versace brings a new crop of Versace girls and guys to the legendary halls of Chateau Marmont to serve as the faces of the Fall/Winter 2024 campaign.

Photographed by the renowned Meet & Marcus, next-gen modeling muses Loli Bahia, Vittoria Ceretti, Fernando Lindez, Lee Minseok, and Hedi Ben Tekaya, the five stars of the campaign, are styled by Jacob K in the house’s best pieces from the upcoming autumnal collection, with glam courtesy of makeup artist Sam Visser and hair stylist Akki Shirakawa.

The campaign also introduces a new member of the Versace bag family: the Kleio, an ultra-soft crossbody bag with pillow-like plushness. Captured in the hands of the campaign’s stars, the Kleio is constructed with a Nappa plongé leather that taps into an energy of rich, inherited softness. Contrasted with the metal of the house’s Medusa ’95 emblem and signature code, the Kleio joins the Medusa ’95 bag lineup as the ultimate day-to-evening carryall for your next outing, balancing the line between nostalgic and modern with an added edge.

“This campaign was shot at the Chateau Marmont in Los Angeles—the perfect place for the Versace clan to hang out. I love seeing our clothes in action on these amazing models, celebrating their different characters. You know they are having a great time! But like the Chateau, Versace keeps all their secrets.”

—Donatella Versace, Chief Creative Officer of Versace

Speaking of edge, which finds itself dialed up with attitude throughout the expansive collection, the ready-to-wear pieces featured on the subjects range in tailored looks mixed with a sense of deconstruction through the luxurious materials that make up the pieces. With a curated color story with black, white, red, and gold, the striking hues punch up the rather classic silhouettes with a distinct feeling of glamorous rebellion that is undoubtedly Versace, while simultaneously highlighting the use of Atelier Versace-level fabrics that incorporate new-age tweed interpretations.