Versace has released its first campaign under new Creative Director Dario Vitale. Titled the Greca campaign, the visuals feature portraits of Gladiator II actor Joseph Quinn and The White Lotus actress Aimee Lou Wood, both of whom were recently announced to co-star in the upcoming Beatles biopic.  

Also pictured are DJ Josh Caffé, multi-instrumentalist Ouri, bodybuilder Wesley Glouchkov, and New York City line cook Giovanni Luciano. Each subject wears the brand’s Greca frames. The eyewear features Versace’s signature Greek-key motif and comes in a genderless style.

Pictured in a fictional highway motel room, “Room Six,” the campaign consists of six portraits shot by Anuschka Blommers and Niels Schumm. Set against wood-paneled and neutral backdrops, the portraits focus heavily on each individual, highlighting the campaign’s themes of introspection. 

A script by British director Luna Carmoon was also released with the images, which depicts the motel room at the “blistering end of a summer day.” The sensorial narrative expands on themes of closeness, relationships, and individualism. Following characters Stevie and Terry, it explores a moment of playful interaction, where the two seem to verbally dance around each other. 

Vitale debuted his first collection with Versace at Milan Fashion Week, and the Greca campaign expands on the tone of his creative direction. The geometric, timeless frames are shown alongside narrative storytelling. 

The collection is available to shop online.