Versace Went Viral for Pre-Fall 2019

Versace Went Viral for Pre-Fall 2019

Donatella presented the greatest hits for their first-ever NYC show.

Donatella presented the greatest hits for their first-ever NYC show.

Text: Zoe Elefterin

On Sunday evening, Versace made an historic trip to New York City. Actually, it was the first time the brand had ever shown in New York. An epic entrance onto American soil, this show was not one that had any room to disappoint. What was delivered was a night brimming with nostalgia as New York acted as the perfect vessel to deliver viral moments from Versace-past onto the brand’s first foray onto the Pre-Fall 2019 runway.

You may remember a certain iconic safety-pin clad dress worn by a certain Elizabeth Hurley in 1994, or even a possible plunging number worn by Jennifer Lopez. Well, Donatella certainly decided to be self-referential this season, as versions of them were revisited in this collection, an ode to the massive cultural influence that Versace has amassed over it’s 40 years of existence. The Medusa safety pin was all over the runway serving a moment of versatility, and Amber Valletta closed the show wearing the J-Lo dress that sparked the invention of Google Images in a multicolored heart print.  

These weren’t the only explosive moments that night, as characteristic and brazen animal prints were worn by the likes of Gigi Hadid, Hailey Bieber, and Irina Shayk, and Kaia Gerber further solidified her place in supermodel stardom as the show opener. There was even a small men's capsule collection that was expertly intermixed with the powerhouse-femme looks. Perhaps the overarching theme of the show was that there was not just one. There was a bold look for almost any fashion-loving New York woman, structured jackets, sexy, patterned leggings, fuzzy sweaters, PVC mini dresses, and Audrey Hepburn-esque headscarves.

From natural hair in cornrows to towering 60’s bouffant hair-pieces, this show was not about the model-as-hanger. The show was radiating with feminine energy and recognizable faces remained recognizable faces as the legendary Pat McGrath seemed to have focused mainly on giving each model glowing, natural skin.

Versace no doubt had no problem looking to the past for every part of this collection, down to the date of the show: December 2nd. Donatella’s late brother Gianni Versace’s birthday. As Gianni is known to have once said, “I am not interested in the past, except as the road to the future.” Donatella sure followed suit, and as each woman and man walked around a golden model of the Statue of Liberty's arm holding a torch, each reference to Versace-past was catapulted into the future. 

Credits: Cover Image: Getty Images -- All other images: Alessandro Lucioni / Gorunway.com

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