Dua Lipa has been named the new face of the Versace Fall/Winter 2021 campaign. The singer’s photographed sporting fiery red hair and wearing several collaborations featuring the new La Greca — Versace’s motif. The campaign is photographed by respected fashion photography duo Mert Alas and Marcus Piggott. 

“I met Dua for the first time a few years ago in London. I knew she was a beautiful girl but when I heard the  timbre of her voice, I realized immediately she had something unique and special,” Donatella Versace said. “Since then I’ve watched her  career take off and partnered with her for many amazing moments. Right now, I cannot think of a better woman  to embody the spirit of Versace and of this collection.” 

Versace has worked with Lipa in the past, namely dressing her in 2019 for the MET Gala. Most recently, the singer wore an Atelier Versace look for the Grammy’s, where she went on to perform and win the award for “Best Pop Vocal Album”.

Lipa’s impeccable and unique style, and fearless attitude and universal appeal, made her an ideal candidate for the face of Versace’s new campaign. 

“I’m so thrilled to be working with the iconic house of Versace. Getting to work so closely with Donatella and bonding over our shared love of fashion has been surreal,” said Lipa. “Her partnership throughout this process has been an  unforgettable experience. The images we’ve created together are even better than I could have imagined.”

 These three images from the campaign were released as a preview on June 25; the main campaign launches August 30.