Versace's New Campaign Could Be the Longest Ad... Ever

Versace's New Campaign Could Be the Longest Ad... Ever

And FYI — it's Versa-chuh, not Versa-chee.

And FYI — it's Versa-chuh, not Versa-chee.

Text: Tess Garcia

Donatella Versace is no stranger to making history. This time around, it's not the clothes, but the literal length of an image that could send the Versace name breaking records.

Photographed by Steven Meisel, the Italian house's fall 2018 ad campaign boasts a "Versace Clan" comprised of a remarkable 54 models, from well-known names like Kaia Gerber and the Hadid sisters to up-and-comers including Ansley Gulielmi and Olivia Forte.

Supplementing the extra-long imagery is a brief clip of the models and Donatella addressing one of fashion's biggest hot-button questions: How, really, are we supposed to pronounce "Versace"?


"My team doesn't just extend to my work team," said Donatella Versace in a statement. "The Versace Clans are made of all members of the Versace family — from customers to models, fans, photographers, stylists, friends, artists and all who believe that staying relevant means moving forward and making your voice heard — all who believe that fashion is not a way to just say 'look at me' but rather 'look at me, I have something to say.'"

Check out close-ups of the entire ad campaign below.

Credits: Images via Versace and Steven Meisel


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