VGIRLS: FLOWEROVLOVE

A budding songstress in full bloom

From the moment she joins our Zoom call, flowerovlove shows herself to be an actual ray of sunshine. She is polite and bubbly, apologizing for the occasional distraction from her puppy, who enjoys chewing on her string lights. Forget about the archetype of the brooding, tortured artist; the 17-year-old beams as she discusses her music. Perhaps it’s this enthusiasm for the craft that’s helped her launch such a promising career before graduating from high school. The South London native has cultivated an enviable TikTok following and garnered millions of streams on Spotify with her infectious indie-pop songs. VEVO even named her one of their DSCVR Artists to Watch for 2023, cementing her status as a star on the rise.

flowerovlove wears dress THE ATTICO All jewelry SHAUN LEANE Shoes JIMMY CHOO

Flowerovlove’s passion for music blossomed early. At six years old, she heard Justin Bieber on the radio and realized she wanted nothing more than to emulate the “Baby” singer. It wasn’t until 2021 that she decided to put her dreams into action. “My brother started producing and he was there to help me,” she recalls. With her family’s support, the musician released her debut EP, Think Flower. Whimsical, lo-fi tracks like “Keep Falling” and the electronica-infused “Dancing in the Rain” demonstrated the young artist’s precocious talent for making aesthetically pleasing, laid-back pop.

Her 2022 follow-up EP, A Mosh Pit In The Clouds, doubled down on her uniquely upbeat signature sound while pushing the experimental aspect of her music; innovative track “All The Same” enchants with ghostly whispers and visceral sound effects, while “Out For The Week- end” sees the musician oscillating between slow, lilting vocals and hyper-fast verses veering on rap. “The story I was trying to tell [on my second EP] is that you can fall in love with life, and you can fall in love with yourself. I am always telling the exact same story with most of the projects that I have done—I say that as if I have so many,” she adds with a laugh.

flowerovlove wears dress THE ATTICO All jewelry SHAUN LEANE Shoes JIMMY CHOO

Like the rest of the world, flowerovlove sometimes forgets just how young she is. Her life has become a blur of writing new songs, recording in the studio, and attending classes. As if being a popstar/student wasn’t enough, the rising songstress has also given modeling a go, appearing in the Gucci Aria campaign and walking the runway at Paris Fashion Week. Still, music remains her primary focus. “My goal is just to reach as many people as possible with my songs,” she says.

She admits to feeling nervous about her first tour this February, but if her already-impressive resume is any indicator, the teen pop sensation has nothing to worry about. Just listen to one of her dreamy tunes and you’ll understand—it’s impossible not to love flowerovlove.

Mosh Pit In The Clouds is available on all streaming platforms.

 

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